We're Carly and Ivana, the two people behind Superbloom.
We love this industry, we've worked just about every side of it, and we started Superbloom to help the businesses we care about grow online while still sounding like themselves.
Meet Ivana
Ivana came up in the advertising world, working on campaigns for household names like Toys”R”Us and Mobil 1. When she moved into coffee, she became E-Commerce Director at Onyx Coffee Lab and built out their e-commerce business and digital marketing infrastructure through the COVID years, a stretch when getting the online business right suddenly meant everything for roasters.
Since then she's helped dozens of coffee businesses sharpen how they communicate, sell and show up online. She also runs Raise the Bar Coffee, a coffee education and mentorship non-profit close to her heart.
At Superbloom, Ivana leads strategy, setting the direction behind every client's marketing.
Meet Carly
Carly's path runs through almost every corner of specialty coffee. She started on the sourcing and quality side at Blue Bottle, working with green coffee and alongside the marketing team on launches, then moved into education and marketing at Cometeer.
Along the way she's consulted across the industry, has held her Q grader certification for 10 years, and founded Cherry Love Coffee, a blind cupping subscription she built and ran end to end. She also runs @coffee.with.carly, where she makes coffee content that's playful and educational in equal measure.
At Superbloom, Carly leads the creative work, writing the copy and building the campaigns that put each client's strategy into action.
What Sets Us Apart
Specialty Coffee Only
We've sourced coffee, run our own online shops, and done the marketing side too, so you don't have to explain your world to us.
Small, Focused Client List
When you work with us, it's just us. No big agency, no getting passed around to people you'll never meet. We keep things small so we can really show up for the handful of coffee businesses we work with.